Kung fu is worth the will, and knowledge changes fate.

Wu Chunyang, who graduated from Nantong Institute of Technology in civil engineering, also studied for a bachelor's degree in engineering management from Nanjing University of Technology. The company at home is engaged in the tooling project, which should have inherited the family business and enjoyed its success, but Xiao Wu took the opposite direction and embarked on the road of starting his own business. now let's share the mental journey of Xiao Wu Nantong's entrepreneurship.

In 2009, Liu Qian walked into people's field of vision, setting off a magic storm, when Xiao Wu was a freshman, he seemed to be obsessed with magic.

He founded the Zilang Magic Club at school with several like-minded friends, and several of them studied magic. In a coincidental opportunity, Xiao Wu got to know his master, a Japanese magician, in a bar.

From then on, the systematic learning stage of magic began, and the master wanted to tour the whole country and taught face-to-face in Nantongkou for only one week, but in this short week, he had an earth-shaking understanding of magic, and then by video on and off, the study with the master ended in 3 months.

Because of his love for magic, he did not want to fall short of success and give up halfway, so he entered the stage of self-learning and groping, which is a process of honing himself, and sometimes he has to practice repeatedly for days and nights in order to innovate a magic trick. Fortunately, under the guidance of the master, let him get to know many domestic enthusiasts and magicians, communicate with them, and constantly improve innovation. Efforts will always be rewarded, it is in their own unremitting efforts, the level has been further improved, he is now a member of SIM International Magician Association.

It is worth mentioning that the establishment of the Magic Club has accumulated a lot of experience for Xiao Wu, especially when they independently founded a special magic show for the friendship of eight schools in Nantong with 2000 people.

But the original friends gradually faded out of people's sight, which is a new beginning. Xiao Wu renamed Zilang Magic Club to TIM Magic Association, which means Travel In Magical Miracle Journey.

Xiao Wu has a certain concept of business operation. When he was in school, he was the first model to bring the college student association into commercialization. He founded McJack Magic Studio with friends, and began to be active in wedding performances and shopping mall openings. Friends get together, perform and other paid service occasions, and even bring children to participate in competitions. Magic gradually became a part of Xiao Wu's life.

After graduating from college, everyone is worried about their work. Seeing Xiao Wu doing nothing, his family wanted him to go to the company's construction site to experience. Xiao Wu thought: isn't this the same as migrant workers? That's not gonna work! And no matter what you do on the construction site, always under the arrangement of your family, it does not mean that you pay your own wages. What is the meaning of life? Xiao Wu doesn't want to be a Neet who is contemptuous in people's eyes.

In order to avoid conflicts with his family, Xiao Wu had to go to the coffee shop to drink coffee, chat, pass the time, and talk about magic and life with some friends. All of a sudden, I was inspired by the idea that coffee flower drawing is a magical art.

From then on, as long as he didn't perform, he would definitely go to the coffee shop for coffee, gradually get acquainted with the boss, and then become good friends. During the chat, the speaker was careless and the listener was intentional. Xiao Wu found that opening a cafe was also a good choice. The time was relatively random and could be at his disposal, which did not conflict with the magic vision that Xiao Wu had always wanted to do.

Everything is ready, only Dongfeng, to discuss with the family, Xiao Wu wants to learn coffee. But the family refused, the reason is very simple, learning magic has spent hundreds of thousands, do not see how much you earn back, instead of so unprofessional, it is better to honestly go back to his home company to work. Xiao Wu is soft and hard, refuses to give up, uses 36 tricks to make them change their minds, but it doesn't make sense for him to grind blood on his mouth.

Even if he thinks about it! Coffee culture in China is only in its infancy under the leadership of Starbucks, like a baby, the market value really does not see where it is. He can only borrow money in private and learn coffee from his teacher. Speaking of it, it was really distressing at that time. I was not sure if I could earn it back after spending 50,000 yuan in tuition.

This is how Xiao Wu's coffee journey began. Other brothers had to learn a month's course, and Xiao Wu learned it in a week, and he had his own exploratory inventions. The master's original words were that the magician's hands were different. After playing magic for 4 years, I finally found that the magic fingers are more flexible, and the speed of this hand is faster than that of others. With a blink of an eye, the old hen becomes a duck.

In fact, there is a secret that other divisions and brothers do not know, that is, they only practice two bottles of milk a day, Xiao Wu practices a box, as long as the kung fu is deep, the iron pestle is ground into a needle. Naturally stable hands, coupled with a large amount of practice, practice makes perfect, quickly master the essentials, deal with well.

The rest is to investigate the market, find the storefront, and prepare everything the store needs. But the big problem is that someone has to invest in Xiao Wu. Two months later, he planned everything clearly, only the money was needed. In this difficult time, the family saw Xiao Wu's efforts during this period of time and agreed to him to open a shop. with the major he studied in the university, he soon took care of the design drawings of the store, and he led a group of workers to do it vigorously. I just became my own boss.

Everyone thought that everything was natural, however, problems followed, and they began to feel that the furnishings, installations, and machines in the store were not easy to use, and the business was not as smooth as they had imagined, and they were often left out in the cold. Sometimes there are only a few guests a day, and losses are a foregone conclusion.

Half a year has passed in this way, and business has picked up a little bit. Talking to several leaders in the catering industry in Nantong, I found that the newborn calves were not afraid of tigers, and there were too many things to learn and rectify.

Business is not good, I'm sure the family is complaining again, nagging every day, and hundreds of thousands of dollars have been spent by you, and this money is going to be wasted again. When you encounter difficulties, you have to find ways to solve them, so he went out to study and visit for a week. He came back to design and reformed himself, and made an earth-shaking adjustment, which changed dramatically in an instant. Of course, the most important thing is that the food has to be delicious and good value for money, otherwise, it will be useless if you can't keep the guests.

When there are more guests, Xiao Wu will perform close-up magic, rendering a happy atmosphere, so that strange guests can get to know each other, and gradually many people come from afar just to see magic tricks.

Although the store is called MagicCafe, the theme of magic, it has deviated from the main road, and it is not enough to rely on novel magic to attract guests. Xiao Wu began to guide customers to drink coffee correctly and let them accept the coffee culture, so as to let customers understand coffee and make them fall in love with coffee from the bottom of their hearts.

Magic coffee, magic coffee, magic can not be less, Xiao Wu's magic acting career can not be broken, the store is finally on the right track, Xiao Wu also has the energy to engage in creative design in this area.

A fence, three stakes, a hero, three gangs. To put it simply, to do anything, friends are the most important. Opening a cafe makes his contacts and friends continue to expand, and he easily founded his team. now, in addition to magic and solo dancing at the beginning, Xiao Wu's staff has added jazz dance teams, singers, dynamic violins, street dances, water drums, Errenzhuan and clowns, and his team is constantly strengthening. Xiao Wu has nearly a hundred students from the age of 10 to 50.

The association in the school has been passed on, and the Nantong University and Nantong Middle School, which he cooperated with, have also established magic societies. Suzhou, Nanjing, and Wuxi have also established societies. Next year's goal is to continue to infiltrate magic culture in several colleges and universities in Nantong, so that his organization continues to expand. The secretary general of the artists Association, who is now talking about, is very interested in the development of magic culture.